The main industry of Morbi is ceramic manufacturing, with six hundred plus manufacturing units flanking the 8/A National highway. The main products of Morbi are ceramic tile, vitrified tiles, floor tiles, glazed wall tiles, Luster wall tiles, sanitary wares, porcelain tiles, spartek tiles, glaze tile, roofing tiles and mosaic tiles. Morbi's ceramic factories belong to small and medium scale units but together they have the largest ceramic production in India.

A major industry of Morbi is clock manufacturing. So many Companies are the world's largest clock manufacturers and lead the clock manufacturing industry. The majority of these companies' workforce consists of females from neighbouring villages. Goods are manufactured and exported nationally and internationally, with major international shipments to Middle-East, and East Asia.

Today Morbi alone produces 80% of the country's gross ceramic production and around 80% of compact fluorescent lamp (CFL) production. There are around 550 ceramic manufacturing unit alone in Morbi which is considered to be an industry worth 40,000 million rupees (4,000 crore) annually. In end of 2010 here would be add more 80 to 100 ceramic factories in this ceramic zone.